Britannia brings new extractors to the UK
Britannia Living has been appointed as the exclusive UK distributor for Best, one of Europe’s leading hood manufacturers and the company that launched the world’s first decorative cooker hood. Britannia will be debuting this range of innovative designer hoods at the KBB Show, NEC, Birmingham (21 – 24 March).
Combining cutting-edge, contemporary design with superior performance, the range of 36 hoods comprises two beautiful collections, which have been designed to cover the full price spectrum, targeting the built-in sector.
Platinum is a premium offering with a selection of truly striking pendant, wall-mounted and downdraft models, which range from the dramatically styled Double Vertigo (pictured above) to the minimalist Azimuth. The unique styling is backed by the highest quality performance and patented technology, which includes tri-phase motors that cut energy-consumption by up to 55%; three dimensional wave filters to reduce noise and enhance grease capture and Advanced Sensor Technology that switches the hood on and off automatically when steam or odours are detected.
Best’s Silent Technology, which means that some of the models operate at an almost imperceptible 41dbA at low speeds, also ensures that they are the perfect complement for open-plan kitchens where entertaining is as high on the agenda as style.
The Living collection also provides the sophisticated aesthetics and advanced technology for which Best is renowned but at entry to mid-level prices.
Examples of the designs include the ultra modern, ceiling-mounted Lampedusa and the clean lines and simplicity of the stainless steel and glass Ice.
Henneke Duistermaat, Director of Marketing at Britannia, is delighted to be introducing the Italian manufactured Best hoods to the UK. She comments; “Over the past thirty years, Best has led the way in the hood sector – in terms of design, technology and performance. It’s exciting to be launching hoods of this calibre and offering a stylish alternative to the products currently in the market place.”
She continues: “Certainly, it is not a brand that has been reactionary in its thinking; the passion and vision that inspired the first designers and engineers back in 1976 is still very much in evidence today. Best’s quality and innovation, teamed with Britannia’s full support and after sales service, ensures that we are in the ideal position to capitalise on the current trends towards more design-led hoods. We are looking forward to a very positive reception from the trade.”
“Britannia has been working with Best for over 10 years and this partnership has culminated in a well researched and competitively priced range.”
Lorenzo Lispi, the designer and Marketing & Innovation Director at Best, adds: “For over thirty years, Best has prided itself on creating hoods that score highly on both design and performance, and launching this new range throughout Europe is an important milestone in our company history. The partnership with Britannia undoubtedly strengthens our position in the UK. Its reputation for service and after sales is held in high regard amongst retailers, and we feel confident that we have the right combination of strengths to deliver a complete hood service.”